Case Study: AS Adventure achieves exponential online growth and platform stability with RWS

AS Adventure Group Boosts Online Growth and Digital Engagement

AS Adventure Group is a leading European outdoor and action retailer operating 151 stores across brands such as AS Adventure, Bever and Cotswold Outdoor. As online traffic and revenues surged, promotional mailings and peak demand exposed limits in its eCommerce platform and the company needed a single, flexible solution to serve multiple brands and regional customer segments.

After evaluating three options, AS Adventure implemented SDL eCommerce Optimization, quickly stabilizing performance and handling much higher traffic peaks. The platform enabled segment-based targeting, smarter search and faceted navigation, and self-service updates for business users — driving year‑on‑year online growth, increasing the share of transactions touching the website from 15% (2012) to nearly 40%, and boosting revenues.

AS Adventure

Alfred de Vries

IT Business Owner