Case Study: Alliance Data centralizes enterprise content for 400+ white-labeled websites with RWS Tridion Sites

Alliance Data centralizes content management with Tridion Sites

Alliance Data Systems, a Dallas-based provider of loyalty and marketing services powering more than 400 white‑labeled consumer websites, faced mounting inefficiency and high operational cost from a homemade CMS that required manual content embedding. After evaluating 25 vendors, the company selected RWS to address the need for faster time-to-market, central control of content and reduced manual processes across its extensive network of branded sites.

RWS implemented Tridion Sites with RWS Translation Management (an ~8‑month deployment), using blueprinting, flexible content APIs and translation integration to create a centralized content hub. The platform now supports 400+ white‑labeled sites and ~164K pages with large, twice‑monthly releases, delivering self‑service content updates, lower maintenance costs, faster speed to market, improved content reuse and multilingual workflow efficiency — freeing IT to focus on new features and improving overall scalability and content performance.

Alliance Data