Case Study: a medical device manufacturer prepares 2,000+ sales reps across 50 markets with RWS multilingual launch training

a medical device manufacturer trains 2,000+ sales reps across 50 markets with RWS

A medical device manufacturer faced the challenge of preparing over 2,000 sales reps and distribution partners across 50 markets for a new product launch. Inconsistent product knowledge risked slowing adoption and undermining their first-mover advantage. They partnered with RWS to implement a multilingual product launch training program.

RWS developed a solution featuring 3D product demonstrations and interactive clinical simulations, all delivered via a secure digital platform for global access and progress tracking. This equipped the sales force with consistent knowledge before launch. The results included a coordinated global rollout, faster adoption in key regions and a confident sales force able to clearly communicate the device’s clinical value.

Medical Device Manufacturer