Case Study: Los Angeles Sports & Entertainment Commission achieves a decade-long volunteer legacy and boosts engagement with Rosterfy

How the LASEC plans to shape a decade of major events Rosterfy

The Los Angeles Sports & Entertainment Commission (LASEC) — the agency that attracts and promotes marquee sporting and entertainment events to Los Angeles — faces a decade of major events (MLB All-Star Game, Super Bowl LVI, the US Open, FIFA 2026 and the 2028 Olympics) that will bring well over one million attendees and require a massive volunteer recruitment effort. To scale and professionalize its volunteer program (LASEC typically works with 75–100 volunteers per annual event), the Commission turned to Rosterfy for a volunteer management solution.

Rosterfy’s platform automates volunteer database tasks and provides analytics and data tools that LASEC has already used for its hosted events. The vendor’s solution has led to an uplift in volunteer engagement, increased operational efficiency and freed staff from manual roster management, giving LASEC better insight into volunteers and positioning the organization to support hundreds of volunteers across LA’s upcoming major events.

Los Angeles Sports & Entertainment Commission

Allison Citelli

Senior Director