Case Study: Atlanta Super Bowl LIII fills 10,000 volunteer roles from 30,000 applicants with Rosterfy

How the Atlanta Super Bowl LIII managed 30,000 applications and scheduled 10,000 volunteers using Rosterfy

Atlanta Super Bowl LIII needed to recruit, screen and schedule more than 10,000 volunteers across 200 locations after receiving over 30,000 applications. The Atlanta Super Bowl LIII Host Committee enlisted Rosterfy as their official volunteer management software to handle end-to-end recruitment, screening, training, communications and reporting.

Rosterfy automated large-scale screening (coordinating thousands of interviews), managed background checks, and delivered auto-scheduling, communications and training modules while ensuring data security and collection. As a result, Rosterfy processed 30,000+ applications (including 5,000 in the first 24 hours) and scheduled the final 10,000 volunteers—reflecting Atlanta’s diversity across four generations and 22 languages—while giving administrators clearer visibility and engagement metrics.

Atlanta Super Bowl LIII

Lee Hendrickson

Vice President of Community Engagement and Volunteer Programs