Case Study: Los Angeles Sports & Entertainment Commission achieves centralized, scalable volunteer management for LA’s decade of events with Rosterfy

A centralized volunteer management solution to service LA's decade of events

The Los Angeles Sports & Entertainment Commission adopted Rosterfy as a centralized volunteer management solution to prepare for its “decade of events”—a lineup of marquee sport and entertainment gatherings that will welcome over one million visitors and require thousands of volunteers. Facing citywide recruitment, engagement and retention challenges, the Commission chose Rosterfy to replace manual processes and provide a single platform for communications, training and volunteer development.

Rosterfy was implemented as a city-wide, automated volunteer platform delivering analytics-driven insights, streamlined database management and Reward & Recognition functionality. Early results include an uplift in engagement, automation that freed staff from manual database tasks, targeted outreach to a volunteer base that is over 75% college students, and expanded upskilling and incentive programs—demonstrating Rosterfy’s measurable impact on recruitment, retention and operational efficiency.

Los Angeles Sports & Entertainment Commission

Allison Citelli

Senior Director