Case Study: Plim Plaza achieves greater operational efficiency with roommaster

How Plim Plaza Maximizes Operational Efficiency In Ocean City's Premier Boardwalk Location

Plim Plaza, a premier boardwalk hotel in Ocean City, Maryland, has faced the challenge of running a high-turnover, high-demand property in a highly competitive market. The hotel has relied on roommaster for nearly 20 years, using its property management system to simplify daily operations, reduce training time, and manage complex room inventory and guest traffic with minimal friction.

roommaster implemented an easy-to-use, cloud-based PMS with check-in/out, payment processing, rate management, OTA channel control, and real-time dashboard visibility. According to Plim Plaza, the system made staff training easier, improved operational efficiency, and enabled faster decision-making and mobile oversight; the hotel also praised roommaster’s responsive support and seamless connectivity, helping the team focus more on guest service.

Plim Plaza

Jason Barrett

General Manager