Case Study: Flamingo Motel achieves 35% RevPAR growth with roommaster

Flamingo Motel boosts RevPAR by 35% with roommaster

Flamingo Motel, an independent beachfront property, faced the challenge of modernizing its operations and optimizing its manual, reactive revenue management process to capture missed opportunities during peak demand periods. To address this, the motel turned to its long-standing technology vendor, roommaster, and its integrated AI-powered pricing service, ampliphi.

By implementing roommaster's platform with ampliphi, Flamingo Motel automated its pricing and centralized operations. The roommaster solution provided AI-driven rate updates, maintained parity across all booking channels, and employed an AI concierge to capture after-hours calls. This resulted in a 35% increase in RevPAR for the Summer 2025 season, reduced manual workload for staff, and improved guest service.

Flamingo Motel