Case Study: Weber achieves always-on consumer insights with Rival Technologies

Weber drives 92% completion with Rival Technologies

Weber, a leader in the grilling industry, faced challenges in maintaining scalable consumer connections as it expanded globally. Their existing insight communities skewed toward older demographics, lacked engagement from younger consumers, and required significant hands-on effort to manage. The company partnered with Rival Technologies to find a more flexible and modern approach to gathering always-on insight.

Using Rival Technologies' mobile-first and conversational insight communities, Weber improved engagement and expanded its reach into new markets. The solution delivered a 92% completion rate, more representative feedback from Gen Z and millennials, and faster access to insights. This allowed Weber to inform product development and marketing strategies without needing additional research budget, embedding insights directly into day-to-day decision-making.

Weber