Case Study: Kellanova achieves faster, deeper product launch insights with Rival Technologies

Kellanova boosts verbatims 700% with Rival Technologies

Kellanova, a global food and beverage company, sought to validate new product territories for its Cheez-It brand ahead of a planned launch. Their challenge was to gather real-time qualitative and quantitative feedback on underdeveloped concepts to guide their product roadmap and R&D prioritization. To achieve this, they partnered with Rival Technologies to leverage its AI-driven conversational insights platform.

Using Rival Technologies' mobile-first platform, Kellanova implemented a solution that blended quantitative KPIs with media-rich qualitative inputs in a conversational style that matched the Cheez-It brand. This approach resulted in a 700% increase in the length of verbatim responses and significantly increased engagement from Gen Z participants. The insights gained allowed Kellanova to confidently narrow down and select a winning product territory for its launch, ensuring they pursued the most promising concept.

Kellanova