Case Study: Hyundai improves product and CX decisions with Rival Technologies

Hyundai accelerates BotRide beta insights in late 2019 with Rival Technologies

Hyundai sought to capture comprehensive user feedback for its BotRide autonomous ride-sharing service during its 2019 beta test. The auto leader needed to understand consumer perceptions, key motivators, and barriers to adoption in order to build a successful business strategy around this innovation. To achieve this, Hyundai partnered with Rival Technologies to gather in-the-moment insights.

Using Rival Technologies' mobile messaging-based insight platform, Hyundai captured robust quantitative and qualitative feedback from users across every touchpoint. This approach provided real-time, conversational data that product teams used to make iterative service enhancements. The solution also enabled Hyundai to create insight-driven personas that directly informed critical decisions on pricing and user experience, ultimately helping to accelerate the service's adoption.

Hyundai