Case Study: Vancouver Canucks improve fan experience with Rival Technologies

How Vancouver Canucks upped their score on fan experiences and brand partnerships with Rival Technologies

The Vancouver Canucks wanted a better understanding of the fan experience and the factors driving season ticket conversions, but their reliance on post-event recollections made the data less accurate and timely. To solve this, they turned to Rival Technologies and its mobile-first conversational research platform to capture real-time feedback from fans in the arena and at home.

Rival Technologies helped the Canucks build and recruit a 5,000+ member insight community in just a few weeks, sourced exclusively through social media. The result was fast, reliable insights that supported improvements to the fan experience, helped measure theme night and activation effectiveness, and provided sponsor recall feedback, with the community delivering a 33% response rate in just 6 minutes.

Vancouver Canucks

Brad Pennefather

Vice President, Membership and Business Intelligence