Case Study: Brunswick Corporation achieves deeper customer insights with Rival Technologies

How Brunswick uses its insight community to nurture its next wave of brand advocates

Brunswick Corporation, a major global manufacturer of pleasure boats, faced the challenge of rapidly understanding a massive influx of new customers who took up boating during the COVID-19 pandemic. They needed to quickly determine if these consumers would remain loyal to the hobby and identify their needs and expectations. To address this, they partnered with Rival Technologies.

The solution involved implementing an insight community called Ripl, powered by Rival's platform, to engage both new and existing boaters. This allowed Brunswick to efficiently gather a mix of quantitative data and rich qualitative video feedback. The Rival platform enabled rapid, insight-driven decision-making, replacing the need for numerous expensive ad-hoc studies. The community provided ongoing value through seamless automatic recruitment from their CRM, saving significant resources and delivering immeasurable insights into the customer journey.

Brunswick Corporation

Larisa Mats

Consumer & Market Insights Leader