Case Study: Fossil Group achieves rapid marketplace expansion and exponential e‑commerce growth with Rithum

Fossil - Customer Case Study

Fossil, the Richardson, Texas–based watch and accessories company founded in 1984 with 500+ retail locations and a portfolio of brands like DKNY and Diesel, needed to expand beyond its traditional brick-and-mortar and a few large online channels as consumers shifted to marketplaces. The e‑commerce team faced the complexity of different marketplace feed requirements and needed a single, scalable way to manage listings, inventory and orders across multiple channels.

Fossil implemented ChannelAdvisor’s platform, whose transformation engine centralizes product data once and syndicates it to each marketplace according to channel-specific rules, streamlining listings and channel management. The result was faster marketplace expansion, more consistent brand presentation, optimized inventory and orders, and exponential growth in e‑commerce sales while allowing merchants to focus on product and selling rather than integration details.

Fossil Group

Stefani DeBerry

Senior E-Commerce Merchant