Case Study: Walker Advertising achieves doubled headcount while keeping its back office lean with Rippling

Walker Advertising doubled in size while keeping its back office lean

Walker Advertising, a U.S. marketing and ad agency that doubled its headcount while hiring remotely across 35 states, needed a workforce management system to speed onboarding, ensure multi‑state payroll and compliance, and free HR from time‑consuming administrative work. To solve this, Walker turned to Rippling and its HR/workforce management tools, including Rippling Performance Management and automation, to replace manual spreadsheets and paperwork.

Rippling automated onboarding, background checks, I-9 tracking, device provisioning, headcount planning dashboards, and performance reviews, giving Walker clear reporting and policy controls. The result: Walker onboarded 100+ new hires in under a year, achieved ~30x faster onboarding (the team cites a 90‑second onboarding experience), doubled its workforce without backfilling administrative headcount, and gained visibility to reduce unplanned hires and improve retention — all enabled by Rippling.

Walker Advertising

Jess Kennedy

Director of People