Case Study: Sierra (AI customer support company) achieves a high-touch, scalable employee experience and unified HR operations with Rippling

Sierra uses Rippling to deliver an employee experience as delightful as their customer experience

Sierra, an AI customer support company co-founded by Bret Taylor and Clay Bavor, turned to Rippling PEO to deliver the same high-touch experience to employees as it does to customers. As Sierra grew tenfold—from six to 60 employees in a year—the small operations team needed to streamline onboarding, payroll, benefits, compliance, device and expense workflows and eliminate a patchwork of separate systems.

Rippling centralized Sierra’s HR functions—payroll, onboarding, compliance, benefits administration—alongside device provisioning and expense management, automating workflows and serving as a single repository for employee data. The result: significant time savings for the two‑person ops team, faster reimbursements and automated tax and payroll processes, and the ability to scale rapidly—Rippling supported Sierra’s growth to 60 employees while becoming the company’s one HR platform.

Sierra

Natasha Clare

Head of Operations