Case Study: Clay achieves 80% onboarding automation and 5x growth in 18 months with Rippling

Clay automated 80% of its onboarding tasks and grew 5x in 18 months

Clay, a U.S.-based GTM data enrichment company, needed to hire quickly and thoughtfully while scaling from 20 to 100 employees. When Puneet Sabharwal moved into the Head of Brand and People role with limited HR experience, Clay turned to Rippling and its Rippling PEO service to handle payroll, compliance, onboarding, and benefits.

Rippling implemented automated workflows, compliant form distribution, onboarding checklists, and in-depth reporting, plus hands-on account manager support and self-serve training. As a result, Rippling helped Clay automate 80% of onboarding tasks (saving about 80 minutes per hire), enabled 5x growth in 18 months, and freed the people leader to focus on strategic initiatives.

Clay

Puneet Sabharwal

Head of People and Brand