Case Study: REED achieves higher employee engagement and benefits uptake with Reward Gateway's Reward Hub

World's largest family-owned recruitment company transforms reward culture and increases employee satisfaction and engagement

Reed, the world’s largest family‑owned recruitment company with 2,200 Co‑Members across 91 UK offices, faced a commission‑focused reward culture that drove short‑termism, low benefits awareness and stagnant satisfaction and retention. With little budget and a dispersed workforce, Reed engaged Reward Gateway to help shift to a Total Reward approach and make benefits more visible and accessible.

Reward Gateway built Reed’s new benefits platform, Reward Hub (including the SmartSpending discounts app), and supported a low‑cost communications plan of news articles, emails, posters, webinars and manager cascades to drive uptake. The result was a five‑fold increase in site engagement, 100+ LinkedIn competition submissions, a Glassdoor rating lift from 3.7 to 4.1, higher feelings of being valued among employees, and an ROI of $163,000+ YTD — plus a big rise in platform logins and an Engagement Excellence recognition.

Reed