Case Study: Tower Hamlets Homes achieves 83% employee registration and £314k employee spend to boost wellbeing and engagement with Reward Gateway

Tower Hamlets Homes improves employee wellbeing and customer satisfaction with 83% of employees registered and £314k employee spend

Tower Hamlets Homes (THH) faced an outdated, inherited benefits package, low staff pride (57% in a pulse survey), high sickness levels and a highly dispersed workforce with limited office or computer access. To boost employee wellbeing, reward and recognition, and ultimately raise customer satisfaction and reduce complaints, THH engaged Reward Gateway to modernize its employee benefits and engagement offering.

Reward Gateway implemented a branded, single online platform (THHbuzz) combining benefits, wellbeing resources, employee discounts and the SmartTech™ purchase scheme, supported by a targeted teaser campaign, staff champions and analytics. The programme drove rapid uptake—30% registration within 12 days, rising to 40% by day 22—and over time achieved 83% employee registration and £314k spent through the platform, with average SmartTech™ transactions near £500, higher site activity and early signs of improved staff sentiment and engagement.

Tower Hamlets Homes