Case Study: Oliver Bonas boosts offline employee engagement and savings with Reward Gateway

Retailer uses creative communications to creatively increase usage and savings for a largely offline workforce

Oliver Bonas, a UK retailer with 62 stores and 780 employees (about 70% of whom are offline in stores and warehouses), struggled to communicate an online employee offering to staff without regular computer or email access. To solve this engagement gap, Oliver Bonas partnered with Reward Gateway and its employee engagement platform to deliver employee discounts and recognition in a single, mobile-accessible hub.

Reward Gateway implemented a fully branded, device‑friendly platform plus a creative communications campaign—launch boxes, posters, manager-led promotion and competitions—to drive adoption. Six weeks after launch Oliver Bonas reported a 20% increase in employees who understand and engage with discounts, 78% of team members active on the platform, a 65% rise in traffic and a 44% increase in savings, alongside stronger incorporation of discounts into recruitment and onboarding.

Oliver Bonas