Case Study: Haines Watts achieves 85% employee engagement and a £40K ROI with Reward Gateway SmartHub

Need for innovative rewards across widespread workforce remedied with easy-to-use employee engagement platform, delivering a £40k ROI

Haines Watts, a UK accounting and finance firm with 1,000+ employees across 55+ locations, needed a more engaging rewards proposition beyond standard pension and healthcare benefits to better connect dispersed teams. Group Head of HR Olivia Parrish chose Reward Gateway’s SmartHub® to deliver an easy-to-use, mobile‑friendly employee engagement and discounts platform that could gain fast board approval and drive adoption.

Reward Gateway implemented a bespoke, branded SmartHub® called “Haines Watts Rewards,” using targeted communications, competitions, in‑store and online vouchers, and Cashback across 400+ retailers, supported by dedicated account management and design resources. After one year 85% of employees regularly engaged with the platform, staff saved £117K through discounts, and Haines Watts recorded a £40K annual ROI, while also strengthening internal communications and the benefits brand.

Haines Watts

Olivia Parrish

Group Head of HR Director