Case Study: Krispy Kreme achieves 73% employee registration and centralised engagement with Reward Gateway

How Krispy Kreme increased and centralised employee engagement

Krispy Kreme, the global premium coffee and doughnut retailer, faced inconsistent and low employee engagement: with 860 staff across 21 locations and varied hours, communications were scattered (one-off emails, print and posters) and benefits usage was below expectations. To solve this, Krispy Kreme turned to Reward Gateway and its SmartHub® employee engagement platform, along with reward & recognition, communications, shopping benefits and consulting services.

Reward Gateway built a branded, mobile-friendly hub called The KK Mixer that centralised benefits, peer-to-peer recognition (branded eCards), CEO and company updates, and hundreds of retail discounts to drive repeat visits and improve recruitment value. Within seven months 73% of Krispy Kreme employees were registered on The KK Mixer, giving the company visibility into message reads and employee feedback and measurably increasing engagement with benefits and company communications.

Krispy Kreme

Sally Park

Head of People