Case Study: Home Group achieves 25% engagement boost and $11.5k annual savings with Reward Gateway

Housing charity consolidates offering into central hub with improved discounts and achieve higher engagement in two weeks

Home Group is a social enterprise charity and one of the UK’s largest providers of quality and supported housing, with a largely online workforce of 3,200 across 120 locations. Facing the goals of rewarding and retaining brilliant people and becoming 20% more efficient, Home Group found colleagues were unaware of benefits and underused discounts (<20%), hampered by a cumbersome outsourced double‑login system and third‑party discounts that didn’t pass on full value. To address this, Home Group partnered with Reward Gateway to consolidate benefits into a single employee hub, “My Discounts,” with single sign‑on and improved discount offers.

Reward Gateway implemented the My Discounts hub plus branded communications, mobile‑friendly instant retailer offers, and colleague engagement activities (webinars, demos and tailored comms). Within two weeks 25% of employees engaged and spend was 2x the same prior‑year period; Home Group saved $11,500 annually versus the previous provider, achieved higher ROI, saw widespread remote/smartphone usage of discounts, and secured 33rd place in Great Place to Work — all enabled by Reward Gateway’s solution.

Home Group

Laura Bailey

Reward Business Partner