Case Study: St. James’s Place Wealth Management achieves a centralised My Rewards benefits hub and 97% employee registration with Reward Gateway

Financial organisation utilises employee communications to relaunch employee benefits and improve employee satisfaction

St. James’s Place Wealth Management engaged Reward Gateway to modernise and centralise its employee benefits after a 5% drop in benefits satisfaction and inconsistent, hard-to-find communications across 26 locations and nearly 2,000 employees. The firm needed a flexible, device-accessible hub to refresh its rewards offering and make benefits easier to access for existing staff and prospective hires.

Reward Gateway delivered the My Rewards portal with new branding and a focused three-week communications launch (teasers, KitKats, streamed demos and personalised emails). Adoption and engagement rose sharply: 71% of employees registered within a week and 97% are registered to date (96% active); within nine months employees spent £390,400 on discounts saving £33,200; the Cycle to Work scheme attracted 39 sign-ups (£28,700 value) with employees saving £8,600 and the company saving £4,000 in NI; and the Buy Holiday scheme saw 327 participants (£223,900 spend), saving employees £67,200 and the company £30,900 in NI — employees report rewards are now much easier to find.

St. James’s Place Wealth Management