Case Study: Edwardian Hotels London achieves 20% reduction in employee turnover with Reward Gateway's engagement hub

Edwardian Hotels uses new engagement hub to reduce turnover by 20%

Edwardian Hotels London, a 12-location hospitality group with 2,300 diverse "Memory Makers," faced the challenge of uniting staff around a single internal brand and improving engagement despite varied shift patterns and limited online access for many employees. To solve this, the HR and marketing teams partnered with Reward Gateway to find an employee engagement hub — creating the branded My Edwardian experience to reflect the company’s values and reach staff across locations.

Reward Gateway delivered a custom engagement hub and communications campaign (including employee discounts, branded homepage, emails and induction collateral), driving rapid adoption and measurable results: registrations jumped from 36% to 48% in one month, employee platform spend rose by $89,000 year‑over‑year in February and quadrupled overall versus the prior year, and projected employee turnover fell by 20%, alongside stronger employer-brand advocacy.

Edwardian Hotels London