Case Study: Dunn Tire achieves Best‑in‑Class Net Promoter Score and high employee engagement with Reward Gateway

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Preview of the Dunn Tire Case Study

Dunn Tire quantifies culture and achieves a Best-In-Class NPS

Dunn Tire engaged Reward Gateway to help quantify and change its culture across roughly 500 employees. Facing inconsistent customer experiences, limited leader accountability, and no objective way to link employee behavior to business results, Dunn Tire deployed Reward Gateway’s employee recognition and employee survey platform to set clear expectations and measure progress.

Reward Gateway worked with Dunn Tire to translate values into measurable “Mission World Class” behaviors, launch a strategic recognition program, deliver leadership coaching, and run semi‑annual employee and customer surveys to provide a 360° view of performance. As a result, Dunn Tire’s Net Promoter Score has climbed to 69 (about 35% above the retail average of 51), employee survey participation has exceeded 90%, recognition participation is 91%, employees have logged 8,000 success examples and behavior consistency scores average above 8.5/10.


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