Case Study: Crystal Run Village centralizes communications and boosts employee engagement with Reward Gateway

CRVI centralizes communications and improves employee experience

Crystal Run Village (CRVI), a New York–based human services organization with 750 employees across 46 locations, needed to centralize communications, define shared values and behaviors, and improve employee experience to reduce turnover—especially for a mixed demographic that included a largely offline workforce. To address these challenges, CRVI partnered with Reward Gateway to launch "New Directions," an employee engagement platform providing centralized communications, manager-led recognition, employee surveys and discounts.

Reward Gateway implemented New Directions with manager training and senior-leader involvement, introduced values-based peer-to-peer eCards, U Rock awards, an Employee of the Month program, a social recognition wall, CEO blogs tied to a “Solution Box” for feedback, and company-wide discounts. Within the first week employees sent 121 eCards and the CEO published 19 blog posts in the first two months, while ongoing surveys let leadership continuously measure engagement—demonstrating clearer connections, more visible recognition and tangible early adoption driven by Reward Gateway.

Crystal Run Village

Bill Sammis

Chief Executive Officer