Case Study: Marketo achieves faster, cost-effective prototype development with Revolution Analytics

Open Source Analytics Offer Cost - Effective Choice for Marketing Automation Leader

Marketo, the global leader in revenue performance management and marketing automation, needed a fast, cost-effective way to analyze increasingly large and complex data sets. To support data exploration, mining, forecasting, and prototype building, Marketo turned to Revolution Analytics and its Revolution R Enterprise platform.

Revolution Analytics implemented Revolution R Enterprise to give Marketo an enhanced R-based environment with speed, built-in debugging, and an easy-to-use IDE. The result was quicker, more efficient model and prototype development, with Marketo reporting that the solution was highly cost-effective and enabled rapid adjustments and broader analytics work across functions.

Marketo