Case Study: Swisscom achieves scalable multilingual campaign optimization with RevJet

An Industry Leader Accelerates into the Future

Swisscom, Switzerland’s leading ICT company, wanted to shift its marketing from broad brand-building toward more conversion-driven online campaigns. As it expanded into direct-response advertising across multiple languages, Swisscom needed a creative marketing platform that could integrate with its existing stack, be quick to onboard, and support large-scale experimentation without adding resources.

RevJet provided the solution with its smart creative marketing platform, including seamless compatibility with Google Display Network and DoubleClick, plus a Translator Application for multilingual ad copy. With help from RevJet’s NextREV consultancy, Swisscom quickly built and tested creatives, gained faster campaign learnings, and improved control over optimization at scale, with future plans to run always-on personalized campaigns.

Swisscom

Mathias Hinz

Senior Online Performance Manager