Case Study: View Hotels achieves year-on-year revenue growth with Revinate

View Hotels achieves year-on-year increases with Revinate, despite Covid-19

View Hotels, an Australian hotel group with properties in Sydney, Melbourne, and Brisbane, needed to protect revenue when COVID-19 sharply reduced travel. To drive more domestic bookings and improve marketing efficiency, the team turned to Revinate, including Revinate Marketing, after previously using Revinate Surveys to capture guest feedback and support online visibility.

Revinate helped View Hotels migrate from MailChimp to Revinate Marketing, enabling stronger segmentation, personalization, attribution, and better use of guest data. The results were immediate: $110K in attributed revenue within a month, June website channel production up 18% year over year, unsubscribe rates down 27%, click rates more than doubled, and open rates as high as 62%. View Hotels also increased email capture to 92%, raised blended marketing ROI from under 5x to 25x, and doubled the share of direct bookings in just one month.

View Hotels

Will Seggos

The Digital Strategy and Technology Director