Case Study: TPG Hotels & Resorts achieves increased direct bookings and guest loyalty with Revinate

TPG Hotels & Resorts’ journey to marketing success

TPG Hotels & Resorts, a premier hotel management company, needed a better way to centralize guest data, understand guest behavior, and track direct-booking marketing performance amid rising OTA pressure. The company turned to Revinate and Revinate Marketing to improve personalization, strengthen guest relationships, and better demonstrate campaign value to owners.

Revinate helped TPG Hotels & Resorts unify guest insights, segment audiences, and automate timely communications across properties like Mills Falls at the Lake and The Lofts at Downtown Salem. The results included 30% email open rates, an average of $23K in room revenue per campaign, and direct revenue from automated programs such as $82K from “We Miss You,” $45K from Pre-Departure, and $18K from OTA win-back campaigns, along with clearer ROI reporting and stronger guest loyalty.

TPG Hotels & Resorts

Allie Singer

Vice President, Marketing & Digital Strategy