Case Study: The Richardson Hotel Group doubles open rates with Revinate

The Richardson Hotel Group doubles open rates with Revinate

The Richardson Hotel Group used Revinate to strengthen its digital marketing after GDPR forced it to remove more than 80,000 email addresses from its database. With four hotels and a PMS-linked guest database, the group needed a better way to rebuild its audience, target campaigns, and encourage return visits.

Revinate helped The Richardson Hotel Group shift from broad campaigns to hyper-targeted email marketing using PMS, survey, review, and outreach data. As a result, open rates nearly doubled from 21.4% in 2018 to 40.6% in 2019, with some campaigns opened by 60–70% of recipients and more than £570,000 in revenue generated in 2019.

The Richardson Hotel Group

Joe Venton

Digital & Creative Marketing Lead