Case Study: The Inn @ Northrup Station achieves stronger email marketing revenue and a #1 Tripadvisor ranking with Revinate

The Inn @ Northrup Station’s journey with Revinate

The Inn @ Northrup Station, a boutique hotel in Portland, struggled to segment its guest database effectively for email promotions, especially avoiding guests with upcoming reservations. With limited staff resources, the team needed a more efficient way to manage campaigns and improve post-stay feedback and online rankings. They turned to Revinate, using Revinate Marketing and Revinate Guest Feedback.

Revinate helped The Inn @ Northrup Station automate segmentation, personalize campaigns, and streamline review management. The results were strong: a seasonal flash sale generated $8K in direct revenue, a Cyber Monday campaign delivered a 64% open rate and more than $16K in room revenue, and a July 2023 promo drove $11K in room revenue. Overall, Revinate helped the hotel reach #1 on Tripadvisor from #13, with $1.6M in lifetime revenue and an average $6K room revenue per campaign in 2023.

The Inn @ Northrup Station

Misty Moore

Director of Sales and Marketing