Case Study: Jekyll Island Club Resort boosts peak season revenue with Revinate

Strategies for Boosting Peak Season Revenue at a Seasonal Hotel

Jekyll Island Club Resort, a seasonal property that generates most of its revenue during a five- to six-month peak period, was struggling to maximize high-season rates and reservation performance. Before partnering with Revinate, the team lacked the data and confidence to justify rate increases and needed to make its reservation team more sales-driven, rather than simply taking orders.

Revinate implemented Reservation Sales Suite technology, rate optimization tools, reservation sales training, call monitoring, and outbound sales best practices to improve conversions and capture more demand. The results were strong: revenue per booking increased 18%, conversion rose to 65%, and outbound sales generated more than $254,000, contributing 12% of total booked revenue for the season.

Jekyll Island Club Resort

Kevin Runner

General Manager