Case Study: Strand Palace boosts revenue and guest engagement with Revinate

Strand Palace boosts email marketing revenue 49% with Revinate

Strand Palace, a historic hotel in London, faced the challenge of having its guest data scattered and underutilized due to the lack of a centralized CRM. This made segmentation and personalization difficult for both marketing and operations teams, hindering their communication efforts and creating GDPR compliance issues. To address this, they turned to Revinate and implemented the Revinate Marketing platform.

By unifying its guest data with Revinate Marketing, Strand Palace gained powerful segmentation tools and automated its email campaigns. This revolutionized its marketing strategy, leading to a 49% year-over-year growth in email revenue and a 38% growth in its guest database. The solution also improved the guest experience, resulting in a 22% year-over-year increase in its Net Promoter Score.

Strand Palace