Case Study: Spectrum Resorts recovers $600K in bookings with Revinate Cart Abandonment

Spectrum Resorts – Recovering $600k with Cart Abandonment

Spectrum Resorts, the premier rental management company along the Alabama Gulf Coast, faced a surge of anxious travelers during the pandemic, with hundreds of calls and messages about cleanliness, refunds, and amenities. With a small team and many prospects abandoning the booking engine before completing reservations, the company needed a way to quickly reassure guests and recover lost bookings. Revinate’s Cart Abandonment solution in Revinate Marketing helped Spectrum Resorts automatically follow up with these hesitant visitors.

Revinate implemented an automated email triggered when prospects exited the booking engine, using simple messaging to address key concerns and invite them back to book. The results were dramatic: Spectrum Resorts generated more than $600,000 in three months from abandoned leads, saw nearly 70% open rates, saved hours each week on manual work, and ultimately reached 99% occupancy.

Spectrum Resorts

Ashlee Lowry

Director of Marketing