Case Study: Seymour Hotels drives guest engagement and recovery with Revinate

Seymour Hotels prepares for recovery, Revinate gives them the tools to do it

Seymour Hotels, the largest and longest-established hotel group in the Channel Islands, faced a major challenge when Covid-19 forced its properties to close just as it was preparing for the 2020 season and major centenary celebrations. With plans disrupted, the team needed a way to stay connected with guests, reassure them, and prepare for recovery using Revinate Marketing.

Revinate helped Seymour Hotels quickly email its 30,000-person database with closure updates and safety messaging, then pivot to engagement campaigns around the Seymour 100 celebrations and virtual events. The team sent 14 emails during the shutdown with an average open rate of 37.9%, including one campaign with a 54.1% open rate and 32.4% CTR, helping Seymour Hotels keep guests engaged and position itself for future direct revenue through email.

Seymour Hotels

Olly Appleyard

Group Sales & Marketing Manager