Case Study: Soul Community Planet (SCP) Hotels achieves stronger guest engagement and direct bookings with Revinate

SCP Hotels and The Importance of the Digital Guest Journey

Soul Community Planet (SCP) Hotels, a hospitality brand focused on wellness, social good, and the environment, needed a stronger digital guest journey to grow its database, increase direct bookings, and build loyalty. With a small in-house marketing team and limited agency support, SCP Hotels turned to Revinate for help managing guest communications and feedback across its portfolio.

Working with Revinate, SCP Hotels implemented a three-part strategy across discovery, booking, and post-stay engagement using email acquisition, branded transactional emails, personalized confirmations, and automated review requests. The result was significant: SCP saved thousands of dollars per hotel each month by bringing email marketing in-house, and its email health increased to about 62% across the portfolio, helping the brand clean up guest data and better use it for growth.

Soul Community Planet (SCP) Hotels

Amanda Reuss

Regional Director of Digital Marketing