Case Study: Royal Plaza on Scotts achieves $145K (SGD) in 4 months with Revinate Marketing

Royal Plaza on Scotts generates $145K (SGD) in 4 months!

Royal Plaza on Scotts is an award-winning business hotel in Singapore’s Orchard district that underwent a major renovation and rebrand in 2018. Despite running targeted email campaigns (upsells, birthdays, OTA winbacks), its marketing performance lagged industry benchmarks, with CTRs below 1% and open rates around 12%, so the team sought a more powerful solution.

They implemented Revinate Marketing to enable deep segmentation and more engaging creative (gifs, videos, emojis) with an easy-to-use interface. Within four months open rates rose to 40% and CTR to 3%, driving SGD 145K in revenue.

Royal Plaza on Scotts

Aulia Fraquelli

Digital Marketing Manager