Case Study: Royal Garden Hotel achieves 40% repeat booking rate with Revinate

Royal Garden Achieves 40% Repeat Booking Rate

Royal Garden Hotel in London, led by Deputy General Manager Mark Anderson, faced the challenge of engaging a diverse guest mix—families, corporate travelers and international tourists—without relying on a single segment, which had previously lowered overall guest engagement.

Using Revinate Marketing, the team built segmented lists by booking channel, rate code and stay patterns to send timely, personalized campaigns. That segmentation-driven approach delivered a 40% repeat booking rate and strong engagement for family-targeted campaigns (21.8% open rate, 2.7% CTR).

Royal Garden Hotel

Mark Anderson

Commercial Deputy General Manager