Case Study: Robin Hood Inn & Suites drives $200k in direct revenue with Revinate

Robin Hood Inn & Suites drives $200k in direct revenue with just 5 emails

Robin Hood Inn & Suites, an independent hotel in Victoria, BC, needed a simpler way to manage guest data and grow direct revenue after struggling with Salesforce and manual CSV imports that caused duplicate and incomplete records. The property turned to Revinate Marketing to build a cleaner guest database and support personalized email campaigns that could strengthen loyalty and improve direct bookings.

Revinate implemented the solution by capturing and synthesizing historical guest data from the old PMS and enabling targeted, hyper-personalized marketing. The impact was significant: just five email campaigns generated nearly $200k in direct revenue, the hotel saved about $70k in resources, and it gained a stronger direct channel that helped maintain rates and achieve top RevPAR and market share in its market.

Robin Hood Inn & Suites

Sam Kirsch

General Manager