Case Study: The Stafford Collection drives personalized direct bookings with Revinate Marketing

Revinate Marketing – A Lifeline During the Pandemic

The Stafford Collection, an independently owned portfolio of luxury properties in the UK, needed a better way to use guest data for personalized marketing. Its team had struggled with MailChimp and another hospitality marketing tool that failed to deliver promised PMS integration and easy personalization, so in 2020 Cassie Delaney-Brown switched to Revinate Marketing.

Revinate implemented Revinate Marketing to centralize guest data, simplify campaign creation, and enable stronger segmentation across the portfolio. During the pandemic, The Stafford Collection used it to target local travelers and keep guests informed, building campaigns in under 30 minutes instead of two hours; Revinate also gave the team clearer reporting on email-driven revenue and access to post-stay feedback for more personalized experiences.

The Stafford Collection

Cassie Delaney-Brown

Marketing Team