Case Study: The New Orleans Hotel Collection achieves scalable marketing automation and stronger guest loyalty with Revinate

Personalized Marketing Builds Loyalty Across Expanding Hotel Group

New Orleans Hotel Collection, led on digital efforts by Internet Marketing Director Irene Pallais, faced the challenge of cross-marketing to a growing guest base while operating with a small budget and limited staff. As the group expanded, they needed a scalable way to introduce guests to other properties, strengthen loyalty, and communicate across multiple channels without outdated technology slowing them down.

By adopting Revinate’s group-level marketing and PMS integrations, Irene can send personalized emails from both the parent brand and individual properties, plus automated promoter outreach (from guest feedback) and pre-arrival upsell campaigns. The result: efficient, automated marketing at scale—faster workflows, improved targeting, and strong engagement (campaign open rate 58.0% and CTR 7.3%).

The New Orleans Hotel Collection

Irene Pallais

Digital Marketing Director