Case Study: Abbey Beach Resort achieves 156X ROI with Revinate Marketing

Personalization Leads to Higher Engagement and ROI for Abbey Beach Resort

Abbey Beach Resort Busselton, an independent hotel in Oceania, needed to move from broad messaging to guest-centric communications as their Sales & Marketing Manager shifted into a revenue-focused role. The challenge was to automate and personalize the customer journey so each guest received relevant, timely messaging that reflected their stay history and needs.

They implemented Revinate Marketing’s Segment Builder to automate segmented campaigns—pre-arrival, on-property and post-stay series for repeat guests, VIP and corporate segments, OTA winback emails, and personal follow-ups for detractors—while tracking performance with clear revenue reports. The result was higher open and click-through rates, fewer unsubscribes and bounces, and a monthly average ROI of 156X.

Abbey Beach Resort

Rebecca Bogner

Sales & Marketing Manager