Case Study: Legacy Vacation Resorts achieves direct booking growth with Revinate

Legacy Vacation Resorts and Revinate A partnership for direct booking dominance

Legacy Vacation Resorts, a family-friendly vacation brand with eight properties, needed a better way to compete with OTAs despite having a lean team and limited resources. The company wanted to use first-party guest data to create personalized marketing at scale, and turned to Revinate Marketing to help drive more direct bookings.

Revinate gave Legacy Vacation Resorts access to guest insights and segments for targeted, automated campaigns, including OTA winback, cancellation, re-engagement, and upsell offers. With Revinate, the team achieved 22% average email open rates and 2% click-through rates, and campaigns now generate about $13,000 in direct revenue and 88 room nights on average, helping shift the brand’s channel mix toward direct.

Legacy Vacation Resorts

Tay Mauro

VP Commercial Strategy