Case Study: InterContinental Grand Stanford Hong Kong achieves double-average email open rates with Revinate

InterContinental Grand Stanford Hong Kong achieves email open rates that are double the industry average

InterContinental Grand Stanford Hong Kong turned to Revinate Marketing to integrate its email program with the Opera PMS, automate guest communications, and better understand which offers past guests wanted to receive. The hotel needed a way to maintain strong engagement and drive bookings with limited resources, especially as travel restrictions during Covid-19 sharply reduced international visitation.

Revinate helped the hotel automate segmented staycation campaigns and use guest preference data to send the right offers to the right audiences. As a result, InterContinental Grand Stanford Hong Kong achieved email open rates double the industry average and continued generating direct local bookings, while also using Revinate’s upsell features to increase ancillary revenue through dining packages and room upgrades.

InterContinental Grand Stanford Hong Kong

Nicole Chan

Digital Marketing Manager