Case Study: InnHotels drives up to 1,000 bookings in one campaign with Revinate Marketing

InnHotels switches to Revinate Marketing and drives up to 1000 bookings in one campaign

InnHotels, a hospitality group with ten properties, was looking for a more effective way to drive direct revenue and unify its marketing after a year of evaluating other tools. The team switched to Revinate Marketing and Revinate Guest Feedback to improve guest engagement, database quality, and campaign performance across the portfolio.

Revinate helped InnHotels segment campaigns by guest attributes, centralize reporting, and align marketing efforts under one platform. The results were strong: open rates rose to 30%+ on average, CTR increased 60%, a Boxing Day campaign improved from 21% to 41% open rate, and one campaign generated up to 1,000 bookings. Revinate also helped InnHotels grow its marketing team, adding five coordinators to scale direct-booking efforts.

InnHotels

Lisa Levasseur

President