Case Study: Inn at Northrup Station achieves a #3 TripAdvisor ranking with Revinate

Inn at Northrup Station Climbs the TripAdvisor Ranks with Revinate

The Inn at Northrup Station is a locally owned boutique hotel in Portland, Oregon, facing a crowded market and looking to stand out and attract more first-time guests. To improve online visibility and rankings, the hotel partnered with Revinate to better manage guest feedback and review responses.

Using Revinate’s Reputation, Surveys and Marketing tools—along with its best-practice resources—the team implemented a daily review-response routine and began sending post-stay survey invitations, which increased review volume and surfaced actionable guest data. Those changes drove operational improvements, informed staff incentives based on guest feedback, and helped the property climb from #11 to #3 on TripAdvisor in six months.

Inn at Northrup Station

Misty Moore

Director of Sales and Marketing