Case Study: Lub d achieves increased direct bookings and guest engagement with Revinate

How unified guest data from Revinate helped Lub d transform its business

Lub d, a hospitality brand with six properties across Asia, struggled to personalize guest communications, follow up on inquiries and cancellations, and get a unified view of guest data. Using Revinate Marketing, the team wanted to improve booking conversion, strengthen direct bookings, and better engage travelers across its properties.

Revinate implemented a central guest data platform and automated lifecycle campaigns for Lub d, including pre-stay, post-stay, birthday, “we miss you,” upsell, and OTA win-back emails. The result was more timely, personalized outreach, stronger guest satisfaction, higher direct bookings, and more effective upselling; the OTA win-back emails reached open rates as high as 44%. Revinate also gave Lub d better revenue tracking and analytics, helping the company make smarter decisions and grow financially.

Lub d

Dionis Kole

Group Director of Content and Digital Marketing