Case Study: Twin Farms achieves higher guest engagement and direct revenue with Revinate

How Twin Farms leverages data to regularly engage its loyal guests and drive direct revenue

Twin Farms, the adults-only luxury resort in Barnard, Vermont, wanted a better way to drive demand in shorter booking windows, stand out in a competitive luxury market, and improve personalization using first-party data. To do that, the hotel turned to Revinate Marketing and Revinate Reservation Sales to strengthen its CRM, email marketing, and guest engagement efforts.

Revinate implemented personalized, data-driven email campaigns and call-center tools that helped Twin Farms maintain consistent guest communication, segment audiences more effectively, and track revenue impact. The results were strong: a one-time warm-lead campaign delivered a 30% open rate, 3% CTR, and $16K in revenue; an automated pre-departure email generated 57 room nights and $169K; and a shopping cart abandonment campaign drove $174K in direct revenue. Overall, Revinate helped Twin Farms achieve $11M in lifetime revenue, 84% email health, a 50% average open rate, and $155K in average room revenue per campaign.

Twin Farms

Andy Luersen

Twin Farms Marketing Consultant